The concept of Brenbala began in the year of 2020 when I decided to become a competitive gym athlete and become 100% committed to the fitness lifestyle. My entire life I have been involved in exercise but at this time I was spending more time in the gym and studio but also spending more money on my fitness apparel wardrobe. So, I decided to create my own brand by matching the quality of the top women’s retail fitness brands, but at a more affordable price to our customers.

We decided to design a line that was desirable for women who wanted to wear innovative styles and also offering a larger and vibrant color palette. We knew by offering premium fitness apparel with great selection, at an incredible price, that we would grow our community. We invite you to join our Brenbala experience where our motto is… people over profits.

Brenda Hix, Owner

As a lifelong athlete and fitness enthusiast fitness has always been at the heart of who I am. Growing up in sports taught me strength, resilience, and the power of showing up. The same values that I have been taught and shown here that I apply into everything I do in life.

For the past 4 years, I’ve been the general manager at Brenbala, a women’s fitness apparel brand built to support and empower women. From the gym to the everyday hustle, I’m passionate about helping create apparel that helps women feel confident, strong and seen.

My mission here is to help uplift women in the community through fitness, leadership and style that moves with them.

Maleah Baldorf, General Manager